SERVICES
Clearly written, jargon-free content, designed to capture the reader's attentionI understand the importance of getting your message across and I understand the style of writing needed to connect. My services include the following, all bespoke work, tailored to engage with your ideal client or customer.
Website content
A good website is a powerful thing. You have only a matter of seconds to impress a visitor. Most will just scan the first two or three paragraphs and make an instant decision about whether or not to leave.
Well written content captures audience attention straightaway, in those first few crucial seconds. It is clear, focused and engaging. It builds excitement, creates interest and prompts the reader to act.
If you need top quality writing that persuades people to stay, contact me to discuss how I can help you.
Articles
Long-form articles are your chance to really connect with potential customers and give them something interesting and educational that will stay on their mind. A good article is your chance to inform, inspire and motivate your readers.
I can capture the right tone for your organisation and ensure that the content is tailored to your unique audience. As a former lawyer, my research is meticulous, but I am also able to present information in an enjoyable, easy to read way.
Blog posts
Google’s rankings algorithm looks for websites that have content added regularly, making blog posts a smart choice.
By maintaining a good quality blog you will improve your position in searches. You will also start to build a loyal following of those interested in your product or ethos. It is your chance to really connect with your audience and let them get to know you. Properly done, a blog inspires trust and affinity.
Blog content written by me is relevant, well-researched and interesting but also easy to read. A great blog post will be linked to and shared again and again throughout social media platforms, so it pays to get it right.
Ebooks
Too many ebooks contain large amounts of filler and waffle with very little real, new or useful information.
To make your reader feel as though they’ve had great value for money you need to produce an excellent product filled with the detail that they’re looking for.
Ebooks should be immaculately laid out, easy to follow and full of information and detail. They should have good summaries and useful bullet point action lists. They should also be geared towards promotion of your brand, without pushing it too obviously.
Finally they should have a clear call to action, steering the reader in the direction you want to take them.
As an experienced writer of ebooks, I can make sure that your product is of the best possible quality.
Email newsletters
An email list is one of the best marketing tools around. The people on your list already have an interest in you and your brand and have chosen to receive updates from you. Don’t let them down with boring, insubstantial newsletters.
They’ve voluntarily signed up with you – they deserve to feel they’re getting something extra in the newsletter. This is your chance to really connect with your followers and keep them engaged in your story.
Fill your newsletter with the things that will interest and captivate them. Make sure it’s sent out regularly; however often you choose to send it, stick to your schedule.
Let me write your newsletters for you, leaving you free to concentrate on the important task of running your business.
If you’d like to have a chat about how I can help you, please feel free to contact me. Ring me on 01454 417576, email me at clairejones323 [at] gmail [dot] com or click the button to fill out a Contact form.